St Ivel Gold: deadly serious advertising and the Spandau Ballet disconnection

WHATEVER happened to St Ivel Gold, the spread that was heavily advertised during the 1980s that contained half the fat of margarine? St Ivel Gold eventually went the same way as the once popular soft drink, Quatro, and the chocolate bar, 54321, disappearing into thin air. Whilst the advertising for Quatro was futuristic, and 54321 […]

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Tweed perfume: very few surprises and a rather lovely finishing touch

THE first thing to say is that there are very few surprises – we already know a lot about the characteristics of a lady who uses Tweed. “Tweed says just what you want it to say” and “The finishing touch” were the straplines used in the television adverts. These straplines can be a bit misleading: […]

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