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Classic advert: From posh to cockney – The water in Majorca …

 

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The water in Majorca don’t taste like how it ought ta

This 80s advert is another one of those that seems to stick in our minds forever.

First and foremost, the advert has nothing to do with the taste of water in Majorca … it’s about pronunciation, perfecting the cockney language and of course Heineken, the beer that refreshes the parts that other beers cannot reach.

 

 

 A brief rundown of the characters at the school of credibility

 

 

 

 

 

The frustrated cockney

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He’s persistent – even though his patience is being stretched to breaking point he’s not giving up. His facial expression has the look of ‘Why can’t you get a grasp of this!’ and ‘It’s not that hard!’ He has the challenging task of transforming posh into cockney.

 

Del the assistant and unsung hero

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Del tells the struggling posh lady to get her ‘laughing gear around that’ as he hands her a can of Heineken. Notice how quick Del is out with the refreshments immediately after his boss makes the request – efficient, no-nonsense service from Del.

 

The posh lady

 

 

 

She’s trying her best but it’s just not good enough. You can’t fault her attentiveness and effort, but a bit like a hamster on a wheel, she’s stuck in the starting position and going nowhere. ‘Ohh golly!’ is her surprised response after being handed a can of beer. Taking the first gulp in a rather unlady-like-fashion results in the massive shift away from posh to cockney. The second gulp ensures that any residue of poshness is thoroughly flushed away. She’s gone from ‘The water in Majorca doesn’t taste like what it ought to‘ to ‘The worter in Majorca don’t taste like how it ought ta’ – her pronunciation is bang-on and cor blimey she’s cracked it! Her next stop … maybe a ball and chalk to the battlecruiser to ‘ave a few pints and a laugh n a joke.


 

Enjoyed da blog? Eastender Scott Manning talks about British Telecom, Busby and phonecards in the new nostalgic book Section N Underpass (available 14th December 2018). Get da rundown and pre-order your copy here: Enter the Underpass


 

 

 

2 thoughts on “Classic advert: From posh to cockney – The water in Majorca …

  1. […] How’s your cockney rhyming slang? Practice here as we take a closer look at the classic television advert for Heineken: Classic advert: From posh to cockney – The water in Majorca … […]

  2. […] The water in Majorca … Classic advert: From posh to cockney – The water in Majorca … […]

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