… but show ’em Kellogg’s Bran flakes thats a different matter, they’ll all reply:
They’re tasty tasty very very tasty
They’re very tasty
Being brutally honest, on paper the ‘very very tasty’ lyrics looks like something written by a five-year-old after watching Play School or You and Me (‘You and me, me and you. Lots and lots for you to do …). Who’d had thought that these simple repetitive words would become one of the most popular straplines in television advertising.
Imagine enjoying a meal in a restaurant – the waiter/waitress approaches the table and asks if everything’s OK and you reply adamantly in a songful manner ‘It’s tasty tasty very very tasty, it’s very tasty’. Your reply could be interpreted as:
a) The food really is out of this world – totally exceptional!
b) You’re drunk!
c) You’re a bit weird – we’ll keep an eye on you and warn the other staff members to approach with caution.
The chances are that options b) and c) would be the most likely, but when it comes to Bran Flakes thats a different matter – option a) is widely accepted and you’re seen as normal and fun!
Success via lyrical madness
There’s been a number of Bran Flake adverts throughout the 80s – all containing the mad but catchy ‘very very tasty’ chorus … but each new advert came with new lyrics that left us giggling and scratching our heads – here’s a few of them (bear in mind that the adverts are promoting breakfast cereal):
‘What about the weather – is it going to rain?’
‘I think you’ve caught an old boot ‘
‘How’d you scrub the floor deck?’
‘You know your worms off the hook’
‘How’d you like your eggs done’
‘Can you see the milkman?’
‘You ought to try some press-ups’
‘Everyone together, bend and stretch’
‘Let me feel your biceps’
‘I think there’s a crab by your toes’
‘You know you’ve got a wasp in your ear’
Up there with the best
The ‘very very tasty’ series of adverts share the podium with the likes of ‘Shake and vac and put the freshness back’, ‘The water in Majorca’ and ‘Will it be chips or jacket spuds?’. In terms of madness factor, ‘very very tasty’ wins hands-down. What’s ironic is the end of the 1982 advert when the waiter says ‘You know this could catch on’ … tasty tasty very very tasty …
Remember when Big Daddy and Giant Haystacks threw their weight around the wrestling ring? A time when the Milk Tray Man secretly delivered chocolates. Mr Kipling made exceedingly good cakes but what was your favourite? Fun, straplines and nostalgic photos in the new hardback book, Section N Underpass, a nostalgic trip reliving advertising, leisure and entertainment from the 70s and 80s – fiction with loads of interesting facts. Click front cover to get the rundown: