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Memories of Lucozade original: the road to recovery

 

Cough cough … Splutter splutter! Achooo! Maybe the flu has got you flat out on your back … motionless like a sack of Spuds.

Been working like a horse and now feeling knackered?

Maybe you’re in a hospital bed recovering from a minor op.

Don’t stress because your road to recovery has been given a major boost! The flu will be a distant memory, you’ll be back working like an enthusiastic horse and they’ll be a vacant hospital bed in no time!

Your recovery route will be assisted by Lucozade!

 

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The bottle by the bedside

It was common to see a bunch of flowers, grapes and a bottle of Lucozade by a patient’s bedside whilst recovering in hospital. I guess the flowers were to cheer the sick one up … reminding them of the beautiful life waiting for them on the outside. Not sure about the grapes – keeping the waterworks flowing and flushing out those toxins maybe? There was no doubt about the contribution of Lucozade – pushing recovery along. Lucozade gave you a mental boost too – ‘I’ve just had a glass of Lucozade, the energy boosting drink that’s so potent it needs to be wrapped in cellophane to keep it under control. Once unleashed the result is unquestionable!’

 

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Recovery

There are 3 steps to successful recovery:

  1. Medical attention
  2. Rest
  3. Lucozade

 

Lucozade can be seen as the most enjoyable part of the recovery step – the finishing line which was once blurred, is now clear and horizontal. Lucozade could be described in 3 words – The Recovery Drink. They were no frills with Lucozade – no claims to give you wings – it encouraged the final stage of recovery to get a wriggle on!

 

A loving gesture

I recall TRD being a bit premium too. My dear dad would buy his wife a bottle of Lucozade at the weekend. I guess it was seen as a kind of treat back then. When placed in the fridge it would be seen a block of solid gold surrounded by inferior bits of bronze (Orange squash). I guess back then this loving gesture was the equivalent of buying your other half a nice bottle of merlot or craft beer. In this day and age, if you were to buy a bottle of Lucozade for your partner as a treat, you’ll probable get that ‘You having a laugh?’ look – how times have changed!

 

Legendary and iconic

Lucozade has legendary status. It’s iconic looks and no nonsense approach were appreciated by many. I’m for sure thankful for all Lucozade did for me whilst getting over various illnesses. The glass bottle wrapped in cellophane have disappeared and the latest 2018 version tastes different too. Still we still hold onto the fond memories of sipping a glass of Lucozade whilst off ill from school or work.

 

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Original Lucozade is featured in the new hardback book, Section N Underpass  –  a nostalgic collection of blogs featuring a fun and factual look back at British advertising, leisure and entertainment from the yester-years. Release date November 2018.

 

Section N Underpass Cover

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