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R Whites Lemonade: A short story of addiction

CHANNEL FOUR TELEVISION 124 HORSEFERRY ROAD LONDON SW1P 2TX 0171 306 8685 C4 - Greatest 100 TV Ads R Whites Lemonade Tx: Saturday 29 April 2000 FREE OF CHARGE FOR CHANNEL FOUR PROGRAMME PUBLICITY ONLY

HE TELLS HIMSELF ‘That’s it … never again!’ His willpower is shattered as the silent seductress draws him in. Once drawn in, he’ll have the slightly embarrassed look of Oliver Twist whilst pleading for more!

It’s bedtime, so the silent seductress has no chance… wrong! He’s more likely to be seduced whilst sprawled across the mattress. He gives in, jumps to his feet and sneaks downstairs in search of the seductive one. He arrives at the destination of naughtiness, throws open the fridge door and grabs the bottle. Hs wastes no time hurling a glassful of the wicked one down his neck. Giddiness sets in and he breaks into an uncontrollable, unfashionable dance.

Hold on… someone’s been clocking him! He stares at the unimpressed face that’s clocked him. Still recovering from his giddiness, he confesses… R Whites Lemonade!



Enjoyed the short of addiction? A nostalgic collection of stories featuring a fun and factual look back at British advertising, leisure and entertainment from the 70s & 80s are featured in the new hardback book, Section N Underpass. Get the rundown of Section N Underpass here: Entry to the underpass via the book cover below:

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