Classic TV ad: Cinzano starring Joan Collins and Leonard Rossiter

 

ARKWRIGHT and Granville, Del Boy and Rodney, Arthur Daley and Terry McCann – double acts that, in theory, would form the most incohesive partnership. But surprisingly, when brought to life, they blend together like a refreshing cocktail and become a huge success.

Take a beautiful, well-spoken, elegant, knowledgeable lady. Her ideal match  is most likely to be a well-educated, high-flying gent. The Cinzano adverts from the 70s and 80s rubbished that theory and the result was fun, laughter and long-lasting memories. Joan Collins and Leonard Rossiter proved that elegance, beauty and intelligence blends beautifully with a few shots of brash, a couple squirts of ignorance and finished off with a slice of clumsiness.

 

The adverts

The theme to the adverts was Leonard pretending to be a knowledgable well-travelled gent and Joan playing the elegant, classy lady.  In slapstick comedy style, Joan usually ended up getting soaked with a glass of Cinzano!

Probably the most remembered is the flight advert where both are sipping a glass of Cinzano and singing its praises – ‘Ohh can’t you just smell those Italian wines, suffused with herbs and spices from four continents’. Leonard accidentally and unknowingly hits Joan’s seat reclining button, sending her into the horizontal position and the drink onto her chest! His comment to her sudden change in seat position is ‘Getting your head down sweetie? Jolly good idea’.

 

The perfect cocktail

Joan, Leonard and Cinzano – the trio that gave us elegance, beauty, silliness and laughter. Scribbled down on paper it looks like a mishmash of a threesome with the phrase ‘no chance’ running through our thoughts. On a practical level, tossed in a shaker and mixed together, we have a unforgettable blend.

 


Remember when Big Daddy and Giant Haystacks threw their weight around the wrestling ring? A time when the Milk Tray Man secretly delivered chocolates. Mr Kipling made exceedingly good cakes but what was your favourite? Fun, straplines and nostalgic photos in the new hardback book, Section N Underpass, a nostalgic trip reliving advertising, leisure and entertainment from the 70s and 80s – fiction with loads of interesting facts. Click front cover to get your copy:

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