Classic television: Bullseye and Bully’s prize board



BULLSEYE was classic Sunday afternoon/early evening viewing in the 80s. Hosted by the charismatic Jim Bowen, it was a hit with the nation and is still being shown on the TV channel Challenge!

Not just darts but …

Loads of money

Wads of hard-cash being dished out was typical of the gameshow – Jim would often count out the banknotes during the interval. Bullseye was generous when it came to handing over the cash – instant and in your face!

The speedboats

Speedboats were a popular star prize but winning one could cause a bit of a problem if you suffered from sea-sickness or if the coast was 250 miles away. All’s not lost if you ended-up with an unwanted sleek, powerful boat … apparently a swap option was available … phew!

The Bully’s tankard

Jim would position the cash notes elegantly in the tankard with half-in and half-out. Contestants would walk away with the legionary steel tankard and proudly display it on their mantlepiece. A tankard and darts brings back memories of the days when professional darts players gulped-down serious amounts of beer between throws … maybe this can be reintroduced into the modern game to liven things up.



Bully’s prize board


Before we start, a couple of golden rules:

  1. Stay in the red and out of the black
  2. You get nothing for two in a bed

The prizes on the board were pretty impressive – here’s a few goodies that were up for grabs:

Innnn One … Dinner gone cold? This microwave oven will reheat it in no-time.

Innnn Two … You’ll be right on time with this pair of stylish gold plated watches.

Innn Three … Get rid of the guesswork and weigh accurately with these digital scales.

Innn Four … No birds or feathers in sight with these elegant nest of glass tables.

Innn Five … This motor powered bike will make outdoor leisure time enjoyable.

Innn Six … Keep your lawn neat and tidy with this lawnmower.

Innn Seven … You’ll be a step ahead with this latest, top of the range home computer.

Innn Eight … Knowledge is power – you’ll have both with this set of encyclopaedias.

And the prize for hitting the bullseye … No need to shift from the sofa to change channels … it’s a colour television with remote control!


Not too shabby if you throw your darts right

Lots of practice, a steady hand and a good general knowledge base stored in your head meant you could be quids-in and heading home with a van full of top-notch prizes. Whilst Brucie encouraged contestants to play their cards right, in Bullseye it was about throwing your darts right … keep in the red and out of the black … take your time and don’t rush … aim for the board and don’t let those darts stray!




Enjoyed the blog? The book, Section N Underpass, celebrates advertising, leisure and entertainment from the 70s and 80s. Enjoy memorable straplines,  photos, sketches, facts and of course lots of fun! Read more and order your copy here: Enter the underpass



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