THEY were made to make your mouth water. Even though now called Starburst, many hardcore old-school consumers still call them Opal Fruits.
Popular flavours were strawberry, lime, orange and lemon – all made to make your mouth water!
Advertising made to make your mouth water
The 1974 TV ad featured a family of four stuck in traffic. The two kids in the back of the car are jaded and bored but the mood changes to excitement when mum pulls out a bag of Opal Fruits. They become energised as they chew on them and the traffic clears.
We have a similar scenario ten years later – a family of four are waiting for their luggage at an airport arrival lounge – they’re jaded and bored. Mum pulls out a packet of Opal Fruits and the mood lifts!
The chimp vote of approval
A 1998 television ad Pre-warned of the name change. During the ad, a chimp was given three choices for the new name:
- Jungle drops
- Chimpey Chompies
The chimp enthusiastically chose starburst after clocking the security guard with a banana!
The alien vote of approval
Again we were given the heads-up of the forthcoming name change – this time with the help of aliens! The three choices for the name change were:
The aliens bowed in approval for Starburst after clocking the green spiked-haired cleaner wearing headphones in the background.
Exit Opal Fruits – enter Starburst
After 28 years of making our mouths water, this was the end of the Opal Fruits naming. When many of us see Starburst, we pull out the imaginary correction pen and replace with Opal Fruits. RIP Opal Fruits – 1960 – 1998.
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Enjoyed the blog? A nostalgic collection of blogs featuring a fun and factual look back at British advertising, leisure and entertainment from the yester-years are featured in the new hardback book, Section N Underpass. Release date early December 2018. Pre-order your copy here: Enter the Underpass