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The name … J.R. Hartley

ONCE this was the first stop for finding a plumber. We’d flick through the pages to find an insurance broker. J.R. Hartley managed to find a copy of his book, Fly Fishing, by flicking through the Yellow Pages.

 

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The chunky yellow book was packed with loads of contacts providing services. Back in the day, the yellow pages would have a usual place next to the dial telephone. In many homes, both telephone and yellow pages (perched on a table) would greet you when entering the hallway.

 

I spent hours going through the yellow pages in 1990. I was looking for a good deal on insurance for my red Ford Escort. There were adverts upon adverts for insurance brokers. I was spoilt for choice!

 

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The yellow pages was huge and chunky. A massive thud on the doorstep was notice of it’s arrival!

The chunky book of contacts and services had other uses too. That ‘just out of reach’ book on top shelf became reachable with the help of the yellow pages. Over the years the yellow pages has also been successfully used a doorstop!

 

Nowadays the yellow pages is incredibly slim. It’s as if it’s been on a serious diet for the last 28 years. If we need a plumber, the internet will be our first port of call. The yellow pages is useless as a height booster or a doorstop these days.

J.R. Hartley may find it a tad trickier finding a copy of Fly Fishing in the trimmed 2018 version.

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Enjoyed the blog? A nostalgic collection of blogs featuring a fun and factual look back at British advertising, leisure and entertainment from the yester-years are featured in the new hardback book, Section N Underpass. Release date November 2018.

Section N Underpass Cover

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