Promotion … some strive for it in their career journey. Some progressively climb the career ladder in an orderly fashion, whilst others jump the queue!

The same can be said in the world of bicycles.

There was a popular rank under the Raleigh company umbrella of bicycles. The starting point was the Boxer … the Grifter sat in the middle and at the summit stood the Chopper.


The Boxer was your entry level bike … ‘Check me out … I’m on the scene and I’m gunning for you!’

The Grifter … ‘I’ve been around for a while and I know a trick or two … I’ll just bide my time’.

Then we come to the undisputed number one … The Chopper.

The Chopper was the MD of the Raleigh Bicycle Company … ultimately the Big Dog.

You knew he was the Big Dog as he stands head and shoulders above the rest.

Check out the big back wheel and the small front wheel. Check out the backrest positioned at a slight angle so you can ride and recline. Check out the positioning of the handlebars … this is one easy rider.


This Big Dog is not about speed … you would look pretty uncool if you tried to hit top speed by hammering those pedals. It’s all about respect and status. This is a cruising machine … you need to ride it slow … one hand on the handlebar whilst the other hand holding a can of 7up. Whist reclining, you would take you time to look, observe and clock everything in the vicinity.

The Big Dog makes a silent and clear statement … I’m at the top … I’m not moving and I have no other challengers. The Big Dog is telling the Boxer and Grifter that promotion does not exist in their lives … their hopes deflated … almost like pushing a drawing pin into their tyres. The Big Dog is a ruthless MD.

Once reality kicks in, the Boxer and Grifter bow in reverence when the MD shows up. Life becomes easier for them once they submit to the unique, superior model.

So what next for the Chopper?

The Big Dog is top so it’s just a matter of keeping up the momentum … there’s no point in trying harder … number one spot is assured.

Whilst continually linked with senior roles at competitors within the world of bicycles, the Big Dog considers them (slowly) but always stays loyal to Raleigh.


The Chopper didn’t have work hard to reach the pinnacle …  the orderly queue of the career path was jumped whilst leaving other contenders deflated on the stepping stones.

How did the Chopper manage to jump the queue?  The Chopper is just unique … stands out from the rest and has serious respectability.The Chopper is confident and sometimes cocky … traits that have no real negative impact on mass appeal.

If gaining promotion is a bit a struggle for you, then just think of the Chopper. Be unique … walk into the office wearing a Onesie … grow some chunky Sideburns … get your hairdresser to give you a Mohican! Be unique and float to the top!


Ever owned a Chopper? Tell the team at retrohen about your fond memories.

Still own a Chopper? Tell us about it.